Maximizing Your Sales Potential on Pinterest
What initially started as a platform for discovering recipes and DIY ideas has evolved into a thriving shopping search engine. With 320 million monthly active users, a substantial portion of which actively engages in shopping-related activities, Pinterest is an invaluable platform for businesses. In this guide, we will explore the importance of selling on Pinterest and provide a step-by-step roadmap to help you harness the platform's full potential.
WHY SELLING ON PINTEREST MATTERS
Pinterest boasts a unique user base where 89% of US pinners utilize the platform to make informed purchase decisions. What's even more intriguing is that 47% of users log on specifically for shopping purposes. This equates to approximately 150 million potential new customers for your brand.
However, effective selling on Pinterest demands more than just a presence. It requires a strategic approach. Here are the necessary steps you should take to get your brand ready for successful selling:
1. Determine Your Target Audience
To ensure that you effectively target potential customers on Pinterest, understanding the platform's demographics is crucial. Create a customer persona that outlines your audience's income, job criteria, lifestyle, and more.
2. Set Up a Business Account
Distinguish your brand by setting up a Pinterest business account, granting access to invaluable features like analytics, ads, and other essential elements for successful selling. If you initially created a personal profile, you can easily convert it into a business account or create a new one.
3. Brand Your Account
For your Pinterest profile to align with your brand identity, ensure your profile picture is a high-resolution logo or a headshot that reflects your business persona. Customize your bio, ensure your cover boards match your brand, and keep your contact information up to date.
4. Link and Verify Your Website
Establish the credibility of your Pinterest business profile by linking and verifying your business website. This process involves adding your website through profile settings and claiming it by adding a meta tag or uploading an HTML file. By completing this step, you gain the ability to create a shop and link products.
8 TOP TIPS. SELLLING ON PINTEREST.
1. Create Stunning Visuals
Given Pinterest's visual nature, start by ensuring your pins are visually appealing. Employ high-quality photography, beautifully designed graphics, optimal sizing, bold colors, and fonts that align with your branding. Visual content should be enticing and make users want to click and explore further.
2. Focus on Pinterest SEO
Understanding that Pinterest operates as a visual search engine, optimize your pins, board titles, and descriptions with industry keywords. Incorporate keywords strategically and naturally to enhance your Pinterest SEO and expand the reach of your content.
3. Use Rich Pins
Rich Pins extract extra data from your website to display alongside regular pin information, providing users with pricing and product descriptions within Pinterest itself. This feature is accessible after you claim your website.
4. Use Promoted Pins
Supplement your Pinterest SEO efforts with promoted pins, which can direct users to your website and allow for targeted campaigns based on interests, age, and gender.
5. Organize Pins into Catalogs
Catalogs are valuable if you have a range of products to promote. They automatically create product pins when you add products to your website, allowing you to create shopping ads.
6. Tag Products in Shop the Look Pins
Shop the Look Pins enable you to showcase multiple products within a single pin. Users can click on items in the image to view more details and make purchases.
7. Share User-Generated Content (UGC)
Leverage user-generated content, particularly if it involves influencers or celebrities using your products. Promote these photos as Shop the Look Pins or standard promoted pins to build trust and increase sales.
8. Incorporate Content Marketing
Promote blog posts that focus on conversions, such as gift guides, product roundups, or tutorials, to generate clicks and drive conversions.
In conclusion, with a well-structured approach, Pinterest can become a significant source of revenue for your brand. By creating compelling visuals, optimizing for Pinterest SEO, utilizing rich pins, running promoted campaigns, organizing catalogs, and more, you can effectively tap into the platform's immense selling potential.
